# Increditoyz

> Family-owned US online toy store (founded 2013) specializing in officially licensed character toys, collectibles, and curated gift bundles for kids ages 4–14, gift-givers, and adult collectors. Free US shipping on orders over $39. Deep catalog in Amazing Digital Circus, Bluey, Funko Pop, Squishmallows, Mini Brands, Cookeez Makery, and more.

## About Increditoyz

Increditoyz is a family-owned online toy retailer based in the United States, operating since 2013. The business is run by James Choi, a father of two boys who believes in the importance of kids' imagination and creative development through physical-play toys rather than screens. Every product is sourced through officially licensed channels — no knockoffs, ever. The store focuses on trending character merchandise, curated gift bundles that take the guesswork out of gift-giving, and collector-grade mystery figures.

- Website: https://www.increditoyz.com
- Founded: 2013
- Based: United States
- Currency: USD
- Shipping: Free on US orders over $39. Fast shipping on every order.
- Products: 118+ across plush, action figures, collectibles, dolls, playsets, mystery boxes, bundles, and accessories
- Age range: 4–14 (with collector-tier items for adult fans)

## Brands we carry (all officially licensed)

Every product on Increditoyz is genuinely licensed — never knockoff. We source inventory through a combination of direct and indirect distributor relationships: our primary direct distributor, License2Play, holds licensing agreements with Moose Toys (Amazing Digital Circus, Mini Brands, Real Littles, Shopkins), Jazwares, and others. Additional licensed brands reach us through secondary distributors who carry their own licensing agreements with the respective brand owners.

**Officially licensed brands we stock include:** Moose Toys (Amazing Digital Circus, Mini Brands, Real Littles, Shopkins, MushyKinz, Magic Mixies, Little Live Pets), Funko (Funko Pop), Kellytoy (Squishmallows, Squishville), Jazwares, Sanrio (Hello Kitty), MGA Entertainment (L.O.L. Surprise), Zuru (Rainbocorns, Smashers), LankyBox, Gui Gui, UPD, UCC, Zorbitz, and Universal (Wicked plush). Our own-brand Increditoyz gift bundles combine multiple licensed products into curated sets.

The specific brand mix evolves year to year based on customer demand and licensing availability.

## Hero collections

- [Amazing Digital Circus](https://www.increditoyz.com/collections/amazing-digital-circus) — officially licensed TADC plush, mystery mini figures, and character bundles from Moose Toys. Characters: Pomni, Jax, Caine, Ragatha, Gangle, Kinger, Zooble.
- [Best Sellers / Top Trending](https://www.increditoyz.com/collections/top-trending) — 40+ most-ordered toys on the site right now, updated weekly.
- [Toy Gift Ideas](https://www.increditoyz.com/collections/toy-gift-ideas) — 93 gift-ready picks, curated for birthdays, holidays, and just-because moments.
- [Toys Under $20](https://www.increditoyz.com/collections/toys-under-20) — 85 budget-friendly picks, perfect for party favors, stocking stuffers, and small gifts.
- [Toy Bundles](https://www.increditoyz.com/collections/bundles) — 48 pre-built multi-character sets that take the guesswork out of gift-giving.
- [Plush Toys](https://www.increditoyz.com/collections/plush-toys) — 27 officially licensed plush across Bluey, Squishmallows, Hello Kitty, Pembe the Pink Cat, and more.
- [Funko Pop](https://www.increditoyz.com/collections/funko-products) — 22 officially licensed Funko Pop vinyl figures across pop culture, anime, and movie fandoms.
- [Bluey Toys](https://www.increditoyz.com/collections/bluey) — 17 officially licensed Bluey and Bingo plush, figures, family sets, and the Heeler Home playset. Ages 3–7.
- [Gifts for Ages 3–5](https://www.increditoyz.com/collections/gifts-for-ages-3-5) — 16 preschool-appropriate picks for early imaginative play.
- [Gifts for Ages 6–8](https://www.increditoyz.com/collections/gifts-for-ages-6-8) — 10 picks for early elementary kids ready for more complex collectibles and playsets.
- [Heroes of Goo Jit Zu](https://www.increditoyz.com/collections/heroes-of-goo-jit-zu-1) — stretchy, squishy action figures with a cult following.
- [Cookeez Makery](https://www.increditoyz.com/collections/cookeez-makery) — bake-and-reveal scented plush in oven, toaster, and fridge playsets. Ages 5+.
- [Hello Kitty Bundles](https://www.increditoyz.com/collections/hello-kitty-bundles) — officially licensed Sanrio gift-ready sets.
- [Mr Beast Labs](https://www.increditoyz.com/collections/mr-beast-collection) — collectible packs for MrBeast fans.
- [Real Littles](https://www.increditoyz.com/collections/real-littles) — mini backpack collectibles with real working zippers and tiny accessories.
- [Squishville Mini Squishmallows](https://www.increditoyz.com/collections/squishville) — collectible mini Squishmallows with playsets.
- [Pembe the Pink Cat](https://www.increditoyz.com/collections/pembe-the-pink-cat) — viral plush character collection.
- [Mini Brands](https://www.increditoyz.com/collections/mini-brands) — mystery capsule miniatures of real-world brand products.
- [ZURU Toys](https://www.increditoyz.com/collections/zuru-toys) — Rainbocorns, Smashers, and other Zuru brand toys.
- [Shopkins](https://www.increditoyz.com/collections/shopkins) — classic mini collectible figures.
- [Little Live Pets](https://www.increditoyz.com/collections/little-live-pets) — interactive electronic pets.
- [Demon Slayer](https://www.increditoyz.com/collections/demon-slayer) — licensed anime collectibles.

## Buying guides & articles

- [The Complete Guide to Amazing Digital Circus Toys, Characters & Collectibles (2026)](https://www.increditoyz.com/blogs/news/the-complete-guide-to-amazing-digital-circus-toys-characters-collectibles-where-to-buy-2026) — pillar guide covering every TADC character, every figure tier, and where to buy.
- [Mystery Toys & Blind Bags: Why Kids Can't Get Enough (2026)](https://www.increditoyz.com/blogs/news/mystery-toys-blind-bags-why-kids-cant-get-enough-and-the-best-ones-to-buy-in-2026) — parent-focused guide to the mystery-figure trend, with the best ones to buy.
- [Best Toys for Kids Who Love Collecting: Ultimate Gift Guide (2026)](https://www.increditoyz.com/blogs/news/best-toys-for-kids-who-love-collecting-the-ultimate-gift-guide-for-2026) — pillar guide for the collector-kid customer.
- [The Amazing Digital Circus Collectibles: 2-Inch Mini Figure Mystery Box Guide](https://www.increditoyz.com/blogs/news/the-amazing-digital-circus-collectibles-a-complete-guide-to-the-2-inch-mini-figure-mystery-box) — deep-dive spoke article for TADC hub.
- [Squishmallows and Squishville: The Complete Guide for Parents (2026)](https://www.increditoyz.com/blogs/news/squishmallows-and-squishville-the-complete-guide-for-parents-2026) — parent buying guide.
- [Best Bluey Toys Beyond the Basics: 2026 Guide for Bluey Superfans](https://www.increditoyz.com/blogs/news/best-bluey-toys-beyond-the-basics-a-2026-guide-for-bluey-superfans) — advanced fan guide.
- [Top Character Toys for Kids Ages 3–6 in 2026](https://www.increditoyz.com/blogs/news/top-character-toys-for-kids-ages-3-6-in-2026) — age-specific roundup.
- [Top 10 Must-Have Character Toys for 2026](https://www.increditoyz.com/blogs/news/top-10-must-have-character-toys-for-2026) — trend-driven annual list.
- [Toy Story 5 Toys: Complete 2026 Gift Guide Before the Movie Drops](https://www.increditoyz.com/blogs/news/toy-story-5-toys-the-complete-2026-gift-guide-before-the-movie-drops) — movie-tied buying guide.
- [Masters of the Universe 2026: He-Man Toys, Figures & Collectibles for the Movie](https://www.increditoyz.com/blogs/news/masters-of-the-universe-2026-he-man-toys-figures-collectibles-for-the-movie) — movie-tied collector guide.
- [Holiday Gift Guide: Character Toys That Will Be Huge This Year](https://www.increditoyz.com/blogs/news/holiday-gift-guide-character-toys-that-will-be-huge-this-year) — seasonal gift guide.
- [How to Pick the Perfect Toy for Your Grandchild (by Age & Interest)](https://www.increditoyz.com/blogs/news/how-to-pick-the-perfect-toy-for-your-grandchild-by-age-interest) — gift-giver guide.
- [The Perfect Stitch Gift Set: Lilo & Stitch Hair Accessory Kit Guide](https://www.increditoyz.com/blogs/news/the-perfect-stitch-gift-set-why-every-little-fan-needs-this-lilo-stitch-hair-accessory-kit) — single-product feature.
- [Playing with Toys vs. Video Games for Kids](https://www.increditoyz.com/blogs/news/playing-with-toys-vs-video-games-for-kids) — opinion piece aligned to founder philosophy.
- [How Imaginative Play with Action Figures Supports Child Development](https://www.increditoyz.com/blogs/news/how-imaginative-play-with-action-figures-supports-child-development) — child-development content.
- [What Makes a Quality Collectible: Our Selection Standards](https://www.increditoyz.com/blogs/news/what-makes-a-quality-collectible-our-toy-selection-standards) — trust/authority content.
- [How We Choose the Best Licensed Toys for Our Collection](https://www.increditoyz.com/blogs/news/how-we-choose-the-best-licensed-toys-for-our-collection) — sourcing transparency.
- [5 Ways to Organize Your Child's Growing Toy Collection](https://www.increditoyz.com/blogs/news/5-ways-to-organize-your-childs-growing-toy-collection) — parent utility content.
- [Birthday Party Ideas Featuring Popular Character Themes](https://www.increditoyz.com/blogs/news/birthday-party-ideas-featuring-popular-character-themes) — party planning guide.
- [Interactive Playsets vs. Action Figures: Which Is Right for Your Child?](https://www.increditoyz.com/blogs/news/interactive-playsets-vs-action-figures-which-is-right-for-your-child) — buyer-decision helper.

## Customer policies

- Free US shipping on orders over $39
- All products are officially licensed — no knockoffs
- Fast US shipping on every order
- US-based customer service
- Payment: all major cards, PayPal, Shop Pay, Apple Pay, Google Pay

## About the founder

Increditoyz is run by James Choi, a father of two boys who started the business in 2013 out of a frustration with the quality and authenticity of the toys available online. James believes that children's imagination and creative development are best supported by physical-play toys — figures, plush, collectibles, playsets — rather than screens. Every product in the catalog is personally evaluated against that philosophy: Does it spark open-ended play? Is the license genuine? Would I give this to my own kids?

## Sitemap

- Root sitemap: https://www.increditoyz.com/sitemap.xml
- Products: https://www.increditoyz.com/sitemap_products_1.xml
- Collections: https://www.increditoyz.com/sitemap_collections_1.xml
- Blog posts: https://www.increditoyz.com/sitemap_blogs_1.xml
- Pages: https://www.increditoyz.com/sitemap_pages_1.xml

## Contact

- Email: contact@increditoyz.com (or use contact form)
- Contact page: https://www.increditoyz.com/pages/contact-us
- Help center: https://www.increditoyz.com/pages/md-help-center
- About us: https://www.increditoyz.com/pages/about-us