# Increditoyz

> Family-owned US online toy store (founded 2013) specializing in officially licensed character toys, collectibles, and curated gift bundles for kids ages 4–14, gift-givers, and adult collectors. Free US shipping on orders over $49. Deep catalog in Warrior Cats, K-Pop Demon Hunters, Amazing Digital Circus, Bluey, Squishmallows, Mini Brands, Heroes of Goo Jit Zu, Cookeez Makery, and more.

## About Increditoyz

Increditoyz is a family-owned online toy retailer based in the United States, operating since 2013. The business is run by James Choi, a father of two boys who believes in the importance of kids' imagination and creative development through physical-play toys rather than screens. Every product is sourced through officially licensed channels — no knockoffs, ever. The store focuses on trending character merchandise, curated gift bundles that take the guesswork out of gift-giving, and collector-grade mystery figures.

- Website: https://www.increditoyz.com
- Founded: 2013
- Based: United States
- Currency: USD
- Shipping: Free on US orders over $49. Orders ship in 1 business day.
- Returns: 30 days, return by mail
- Products: 150+ live across plush, action figures, collectibles, dolls, playsets, mystery boxes, bundles, and accessories
- Age range: 3–14 (with collector-tier items for adult fans)

## Brands we carry (all officially licensed)

Every product on Increditoyz is genuinely licensed — never knockoff. We source inventory through a combination of direct and indirect distributor relationships: our primary direct distributor, License2Play, holds licensing agreements with Moose Toys (Amazing Digital Circus, Mini Brands, Real Littles, Shopkins), Jazwares, and others. Additional licensed brands reach us through secondary distributors who carry their own licensing agreements with the respective brand owners.

**Officially licensed brands we stock include:** Moose Toys (Amazing Digital Circus, Mini Brands, Real Littles, Shopkins, MushyKinz, Magic Mixies, Little Live Pets, Heroes of Goo Jit Zu, MrBeast Lab), Bonkers Toys (Warrior Cats, Aphmau, LankyBox), Jazwares (Squishville, Squishmallows, K-Pop Demon Hunters plush, Roblox, Blippi), Funko (Funko Pop, Bitty Pop), Kellytoy (Squishmallows), Sanrio (Hello Kitty), Disney (Lilo & Stitch), BBC (Bluey), MGA Entertainment (L.O.L. Surprise), ZURU (Rainbocorns, Smashers), Beverly Hills Teddy Bear (Squeezamals, Shimmeez), Gui Gui, UPD, UCC, Zorbitz, Just Play (Universal Wicked plush), Super Impulse, WordTeasers, and XOX Brands. Our own-brand Increditoyz gift bundles combine multiple licensed products into curated sets.

The specific brand mix evolves year to year based on customer demand and licensing availability.

## Hero collections

- [Warrior Cats Toys & Plush](https://www.increditoyz.com/collections/warrior-cats) — the officially licensed Bonkers Toys Warriors line. Series 1 (ThunderClan) in stock plus the new Series 2 wave: 6-inch mini mystery plush, 11-inch large mystery plush, and 2.5-inch mystery figures. Characters include Firestar, Graystripe, Yellowfang, Scourge, Tigerstar and Squirrelflight. The first real Warrior Cats merchandise after 15 years of fan-made only.
- [Huntrix Slime Kits — Gui Gui x K-Pop Demon Hunters](https://www.increditoyz.com/collections/k-pop-demon-hunters) — Netflix-licensed Huntrix slime kits: Rumi, Mira, Zoey and Derpy. Mystery singles, 2-packs, the 3-pack and the complete 4-character set, plus a 1-in-1,000 chance at the Limited Edition Golden Slime.
- [Gui Gui Surprise Slime Kits](https://www.increditoyz.com/collections/gui-gui-surprise-slime-kit) — the wider Gui Gui mystery slime range, including mini slime jar keychains sold singly and in party packs.
- [Amazing Digital Circus](https://www.increditoyz.com/collections/amazing-digital-circus) — officially licensed TADC plush, mystery mini figures, and character bundles from Moose Toys. Characters: Pomni, Jax, Caine, Ragatha, Gangle, Kinger, Zooble.
- [Mystery and Surprise](https://www.increditoyz.com/collections/blind-bags) — every blind bag, blind box and mystery box in the catalog in one place, across Warrior Cats, TADC, Bluey Fuzzies, MrBeast Lab, Roblox, Squishville, LankyBox, Pembe and Mini Brands.
- [Best Sellers / Top Trending](https://www.increditoyz.com/collections/top-trending) — the most-ordered toys on the site right now, updated weekly.
- [Toy Gift Ideas](https://www.increditoyz.com/collections/toy-gift-ideas) — gift-ready picks curated for birthdays, holidays, and just-because moments.
- [Toys Under $20](https://www.increditoyz.com/collections/toys-under-20) — budget-friendly picks for party favors, stocking stuffers, and small gifts.
- [Toy Bundles](https://www.increditoyz.com/collections/bundles) — pre-built multi-character sets that take the guesswork out of gift-giving.
- [Build Your Own Bundle](https://www.increditoyz.com/pages/build-your-bundle) — pick any qualifying single items and build a custom box, with discounts unlocking as the box grows.
- [SALE Items](https://www.increditoyz.com/collections/sale) — everything currently marked down from its original price.
- [Plush Toys](https://www.increditoyz.com/collections/plush-toys) — officially licensed plush across Warrior Cats, Bluey, Squishmallows, Hello Kitty, Pembe the Pink Cat, Squeezamals and more.
- [Heroes of Goo Jit Zu](https://www.increditoyz.com/collections/heroes-of-goo-jit-zu) — stretchy, goo-filled action figures with a cult following: Hero Packs, Water Blast, Goo Shifters, Marvel Minis, DC Minis and Versus Packs.
- [Bluey Toys](https://www.increditoyz.com/collections/bluey) — officially licensed BBC Bluey plush, Series 2 mystery mini figures, Bluey Fuzzies, playsets, dress-up and back-to-school gear. Ages 3–7.
- [Back to School](https://www.increditoyz.com/collections/back-to-school) — Bluey and Hello Kitty backpack and lunch bag sets, school supply sets, backpack clip-ons and lunchbox surprises.
- [Funko Pop](https://www.increditoyz.com/collections/funko-products) — officially licensed Funko Pop and Bitty Pop vinyl figures across pop culture, anime, and movie fandoms.
- [Mr Beast Labs](https://www.increditoyz.com/collections/mr-beast-collection) — MrBeast Lab Hybrids, Swarms, Mutators and the Mega Lab Pack, with app-scannable codes and Common-to-Mythic rarity tiers.
- [Mini Brands](https://www.increditoyz.com/collections/mini-brands) — ZURU mystery capsule miniatures of real-world brand products, including Mystery Books with real readable pages.
- [Real Littles](https://www.increditoyz.com/collections/real-littles) — mini backpack collectibles with real working zippers and tiny accessories.
- [Shopkins](https://www.increditoyz.com/collections/shopkins) — classic mini collectible figures and Real Littles micro sneakers.
- [Squishville Mini Squishmallows](https://www.increditoyz.com/collections/squishville) — 2-inch mini Squishmallows, squads, blind bags and playsets by Jazwares.
- [Cookeez Makery](https://www.increditoyz.com/collections/cookeez-makery) — bake-and-reveal scented plush in oven, toaster, and fridge playsets, including Hello Kitty editions. Ages 5+.
- [Hello Kitty Toys and Plush](https://www.increditoyz.com/collections/hello-kitty-bundles) — officially licensed Sanrio plush, figures, Real Littles and gift-ready sets.
- [Aphmau Toys & Collectibles](https://www.increditoyz.com/collections/aphmau) — MeeMeows mystery cat figures and Mystery Squishy capsules from Bonkers Toys.
- [Pembe the Pink Cat](https://www.increditoyz.com/collections/pembe-the-pink-cat) — viral plush character collection, 7.5-inch plush and 4-inch clip-on blind bags.
- [MushyKinz](https://www.increditoyz.com/collections/mushykinz) — soft squishy collectible figures in mystery packs.
- [Little Live Pets](https://www.increditoyz.com/collections/little-live-pets) — interactive electronic pets including Mama Surprise and the Mini Monkey.
- [Interactive Toys & Pets](https://www.increditoyz.com/collections/interactive-toys-pets) — toys that move, talk and respond to touch.
- [Magic Mixies](https://www.increditoyz.com/collections/magic-mixies) — cauldron and crystal ball reveal toys.
- [L.O.L. Surprise](https://www.increditoyz.com/collections/l-o-l-surprise) — MGA fashion dolls and layered surprise unboxing.
- [Lilo & Stitch Accessories](https://www.increditoyz.com/collections/lilo-stitch-accessories) — officially licensed Disney Stitch hair accessories and character gift sets.
- [Universal Wicked Plush](https://www.increditoyz.com/collections/universal-wicked-plush) — Elphaba, Glinda and Oz character plush.
- [ZURU Toys](https://www.increditoyz.com/collections/zuru-toys) — Rainbocorns, Smashers, and other ZURU brand toys.
- [Demon Slayer](https://www.increditoyz.com/collections/demon-slayer) — licensed Kimetsu no Yaiba collectibles.
- [Gifts for Ages 3–5](https://www.increditoyz.com/collections/gifts-for-ages-3-5) — preschool-appropriate picks for early imaginative play.
- [Gifts for Ages 6–8](https://www.increditoyz.com/collections/gifts-for-ages-6-8) — picks for early elementary kids ready for more complex collectibles and playsets.
- [Toys for Girls](https://www.increditoyz.com/collections/toys-for-girls) · [Toys for Boys](https://www.increditoyz.com/collections/toys-for-boys) · [Toys for Boys and Girls](https://www.increditoyz.com/collections/for-boys-and-girls)
- [All Toys & Collectibles](https://www.increditoyz.com/collections/all) — the full live catalog.

## Buying guides & articles

### Warrior Cats

- [Official Warrior Cats Toys Are Finally Here: The Complete Series 1 Guide & Collector Checklist (2026)](https://www.increditoyz.com/blogs/news/official-warrior-cats-toys-series-1-guide-checklist)
- [Warrior Cats Series 2 Mystery Plush & Figures: Full Character List, Prices and Release Info (2026)](https://www.increditoyz.com/blogs/news/warrior-cats-series-2-mystery-plush-figures-guide)

### K-Pop Demon Hunters & Gui Gui slime

- [K-Pop Demon Hunters Toys & Slime Kits: The Complete 2026 Fan Guide](https://www.increditoyz.com/blogs/news/k-pop-demon-hunters-toys-slime-kits-complete-2026-fan-guide)
- [Rumi, Mira, Zoey & Derpy: Your Complete Guide to the Huntrix Characters (and Their Slime Kits)](https://www.increditoyz.com/blogs/news/rumi-mira-zoey-derpy-huntrix-characters-guide-slime-kits)
- [Gui Gui Slime Kits Guide: Mini Slime Keychains & the Huntrix Collab](https://www.increditoyz.com/blogs/news/gui-gui-slime-kits-guide-mini-keychains-huntrix-kpop-demon-hunters)
- [What Is Gui Gui Slime? Why K-Pop Demon Hunters Fans Are Obsessed](https://www.increditoyz.com/blogs/news/what-is-gui-gui-slime-k-pop-demon-hunters-fans)
- [Gui Gui x K-Pop Demon Hunters Limited Edition Golden Slime — Where to Buy and How to Pull One](https://www.increditoyz.com/blogs/news/gui-gui-k-pop-demon-hunters-limited-edition-golden-slime-where-to-buy)
- [Where to Buy Gui Gui K-Pop Demon Hunters Slime In Stock Now (2026)](https://www.increditoyz.com/blogs/news/where-to-buy-gui-gui-k-pop-demon-hunters-slime-in-stock-now)
- [Best K-Pop Demon Hunters Gifts for Huntrix Fans (2026 Gift Guide)](https://www.increditoyz.com/blogs/news/best-k-pop-demon-hunters-gifts-for-huntrix-fans-2026)
- Character-specific stock guides: [Rumi](https://www.increditoyz.com/blogs/news/gui-gui-rumi-k-pop-demon-hunters-slime-kit-where-to-buy) · [Mira](https://www.increditoyz.com/blogs/news/gui-gui-mira-k-pop-demon-hunters-slime-kit-where-to-buy) · [Zoey](https://www.increditoyz.com/blogs/news/gui-gui-zoey-k-pop-demon-hunters-slime-kit-where-to-buy) · [Derpy](https://www.increditoyz.com/blogs/news/gui-gui-derpy-k-pop-demon-hunters-slime-kit-where-to-buy)

### Amazing Digital Circus

- [The Complete Guide to Amazing Digital Circus Toys: Characters, Collectibles & Where to Buy (2026)](https://www.increditoyz.com/blogs/news/the-complete-guide-to-amazing-digital-circus-toys-characters-collectibles-where-to-buy-2026)
- [The Amazing Digital Circus Characters Explained: Pomni, Jax, Ragatha, Gangle & Kinger](https://www.increditoyz.com/blogs/news/amazing-digital-circus-characters-pomni-jax-ragatha-gangle-kinger-guide)
- [The Best Amazing Digital Circus Toys by Age & Budget (2026 Gift Guide)](https://www.increditoyz.com/blogs/news/best-amazing-digital-circus-toys-by-age-budget-gift-guide-2026)
- [The Amazing Digital Circus Finale: What "The Last Act" Means for Fans (2026)](https://www.increditoyz.com/blogs/news/tadc-finale-the-last-act-toys-guide-2026)
- [The Amazing Digital Circus Collectibles: A Complete Guide to the 2-Inch Mini Figure Mystery Box](https://www.increditoyz.com/blogs/news/the-amazing-digital-circus-collectibles-a-complete-guide-to-the-2-inch-mini-figure-mystery-box)

### Bluey

- [The Complete Guide to Bluey Toys: Characters, Series, Best Gifts, and Where to Buy in 2026](https://www.increditoyz.com/blogs/news/complete-bluey-toys-guide-characters-series-best-gifts-2026)
- [Bluey Toys 2026: The Complete Guide to Plush, Mini Figures, Hair Accessories & More](https://www.increditoyz.com/blogs/news/bluey-toys-guide-plush-figures-accessories-2026)
- [Best Bluey Toys Beyond the Basics: A 2026 Guide for Bluey Superfans](https://www.increditoyz.com/blogs/news/best-bluey-toys-beyond-the-basics-a-2026-guide-for-bluey-superfans)
- [Bluey Back to School 2026: A Parent's Guide to the Backpack, the Supply Set, and What Actually Fits](https://www.increditoyz.com/blogs/news/bluey-back-to-school-2026-backpack-supply-set-parents-guide)

### Squishmallows & Squishville

- [The Complete Guide to Squishmallows: Sizes, Lines, Rarity, and Where to Buy in 2026](https://www.increditoyz.com/blogs/news/complete-squishmallows-guide-sizes-lines-rarity-where-to-buy-2026)
- [Best Squishmallows by Age — 2026 Gift Guide for Kids 0–12+](https://www.increditoyz.com/blogs/news/best-squishmallows-by-age-gift-guide-2026)
- [Squishmallows Micromallows Mystery Guide: How They Work and What's Inside](https://www.increditoyz.com/blogs/news/squishmallows-micromallows-mystery-blind-bag-guide)
- [Squishmallows and Squishville: The Complete Guide for Parents (2026)](https://www.increditoyz.com/blogs/news/squishmallows-and-squishville-the-complete-guide-for-parents-2026)

### Mini collectibles

- [The Complete Mini Brands Guide: Every Series, Every Rare Pull, and Where to Buy in 2026](https://www.increditoyz.com/blogs/news/complete-mini-brands-guide-zuru-series-rare-pulls-where-to-buy-2026)
- [ZURU Mini Brands Capsules Explained: Home, Create & Mystery Books — Which to Buy](https://www.increditoyz.com/blogs/news/zuru-mini-brands-capsules-guide-home-create-mystery-books)
- [Mini Brands Mystery Books: What's Inside, Are They Real Books, and Where to Buy](https://www.increditoyz.com/blogs/news/mini-brands-mystery-books-everything-parents-need-to-know)
- [Mini Brands vs Real Littles vs Shopkins: Which Mini Collectible Is Right for Your Kid? (2026)](https://www.increditoyz.com/blogs/news/mini-brands-vs-real-littles-vs-shopkins-comparison-2026)

### Mystery boxes & blind bags

- [Mystery Toys & Blind Bags: Why Kids Can't Get Enough (And the Best Ones to Buy in 2026)](https://www.increditoyz.com/blogs/news/mystery-toys-blind-bags-why-kids-cant-get-enough-and-the-best-ones-to-buy-in-2026)
- [Best Mystery Boxes for Kids Ages 4–8: A Parent's Gift Guide (2026)](https://www.increditoyz.com/blogs/news/best-mystery-boxes-for-kids-ages-4-to-8-parent-gift-guide-2026)
- [Best Mystery Boxes Under $20: Budget Gifts That Kids Actually Open Twice (2026)](https://www.increditoyz.com/blogs/news/best-mystery-boxes-under-20-budget-gifts-2026)

### Other brands

- [The Complete MrBeast Lab Toys Guide: Hybrids, Swarms, Mutators, and Where to Buy in 2026](https://www.increditoyz.com/blogs/news/complete-mrbeast-lab-toys-guide-hybrids-swarms-mutators-where-to-buy-2026)
- [Pembe the Pink Cat: The Complete Guide to Every Plush & Blind Bag](https://www.increditoyz.com/blogs/news/pembe-the-pink-cat-complete-guide-plush-blind-bag)
- [Minions & Monsters Toys Are Here: The Complete 2026 Guide to Moose Toys' New Blind-Box Line](https://www.increditoyz.com/blogs/news/minions-and-monsters-toys-2026-guide)
- [Disney Lilo & Stitch Hair Accessories: The Complete Gift Guide](https://www.increditoyz.com/blogs/news/disney-lilo-stitch-hair-accessories-gift-guide)
- [The Perfect Stitch Gift Set: Lilo & Stitch Hair Accessory Kit Guide](https://www.increditoyz.com/blogs/news/the-perfect-stitch-gift-set-why-every-little-fan-needs-this-lilo-stitch-hair-accessory-kit)
- [Funko Bitty Pop Collector's Guide for Kids: Best 4-Packs to Buy in 2026](https://www.increditoyz.com/blogs/news/funko-bitty-pop-collectors-guide-for-kids-best-4-packs-to-buy-in-2026)
- [Toy Story 5 Toys: The Complete 2026 Gift Guide Before the Movie Drops](https://www.increditoyz.com/blogs/news/toy-story-5-toys-the-complete-2026-gift-guide-before-the-movie-drops)

### Gift-giving & parent guides

- [Best Toys for Kids Who Love Collecting: The Ultimate Gift Guide for 2026](https://www.increditoyz.com/blogs/news/best-toys-for-kids-who-love-collecting-the-ultimate-gift-guide-for-2026)
- [Top Character Toys for Kids Ages 3–6 in 2026](https://www.increditoyz.com/blogs/news/top-character-toys-for-kids-ages-3-6-in-2026)
- [Top 10 Must-Have Character Toys for 2026](https://www.increditoyz.com/blogs/news/top-10-must-have-character-toys-for-2026)
- [Holiday Gift Guide: Character Toys That Will Be Huge This Year](https://www.increditoyz.com/blogs/news/holiday-gift-guide-character-toys-that-will-be-huge-this-year)
- [How to Pick the Perfect Toy for Your Grandchild (By Age & Interest)](https://www.increditoyz.com/blogs/news/how-to-pick-the-perfect-toy-for-your-grandchild-by-age-interest)
- [Birthday Party Ideas Featuring Popular Character Themes](https://www.increditoyz.com/blogs/news/birthday-party-ideas-featuring-popular-character-themes)
- [Planning a Kids' Party? These Toys Double as Decorations & Gifts](https://www.increditoyz.com/blogs/news/planning-a-kids-party-these-toys-double-as-decorations-gifts)
- [5 Ways to Organize Your Child's Growing Toy Collection](https://www.increditoyz.com/blogs/news/5-ways-to-organize-your-childs-growing-toy-collection)
- [Interactive Playsets vs. Action Figures: Which is Right for Your Child?](https://www.increditoyz.com/blogs/news/interactive-playsets-vs-action-figures-which-is-right-for-your-child)
- [How Imaginative Play with Action Figures Supports Child Development](https://www.increditoyz.com/blogs/news/how-imaginative-play-with-action-figures-supports-child-development)
- [Playing with Toys vs. Video Games for Kids](https://www.increditoyz.com/blogs/news/playing-with-toys-vs-video-games-for-kids)
- [Benefits of Toys for Children](https://www.increditoyz.com/blogs/news/benefits-of-toys-for-children)

### How we source

- [What Makes a Quality Collectible? Our Toy Selection Standards](https://www.increditoyz.com/blogs/news/what-makes-a-quality-collectible-our-toy-selection-standards)
- [How We Choose the Best Licensed Toys for Our Collection](https://www.increditoyz.com/blogs/news/how-we-choose-the-best-licensed-toys-for-our-collection)
- [The list of best toys by Moose Toys](https://www.increditoyz.com/blogs/news/the-list-of-best-toys-by-moose-toys)
- [Toy trends and how they may influence the development of new toys in the future](https://www.increditoyz.com/blogs/news/toy-trends-and-how-they-may-influence-the-development-of-new-toys-in-the-future)
- [TOTY Awards by the Toy Association for 2022](https://www.increditoyz.com/blogs/news/toty-awards-by-the-toy-association-for-2022)

## Customer policies

- Free US shipping on orders over $49
- Orders ship in 1 business day
- 30-day returns by mail
- All products are officially licensed — no knockoffs
- US-based customer service
- We ship within the United States only
- Payment: all major cards, PayPal, Shop Pay, Apple Pay, Google Pay

## About the founder

Increditoyz is run by James Choi, a father of two boys who started the business in 2013 out of a frustration with the quality and authenticity of the toys available online. James believes that children's imagination and creative development are best supported by physical-play toys — figures, plush, collectibles, playsets — rather than screens. Every product in the catalog is personally evaluated against that philosophy: Does it spark open-ended play? Is the license genuine? Would I give this to my own kids?

## Sitemap

- Root sitemap: https://www.increditoyz.com/sitemap.xml
- Products: https://www.increditoyz.com/sitemap_products_1.xml
- Collections: https://www.increditoyz.com/sitemap_collections_1.xml
- Blog posts: https://www.increditoyz.com/sitemap_blogs_1.xml
- Pages: https://www.increditoyz.com/sitemap_pages_1.xml

## Contact

- Email: contact@increditoyz.com (or use contact form)
- Contact page: https://www.increditoyz.com/pages/contact-us
- Help center: https://www.increditoyz.com/pages/md-help-center
- About us: https://www.increditoyz.com/pages/about-us

_Last updated: 14 August 2026_