ZURU Toys – Mini Brands, Surprise Toys & Interactive Pets

Explore our full collection of official <strong>ZURU toys</strong>, featuring some of the world’s most popular surprise collectibles, interactive pets, and imaginative playsets. From Mini Brands capsules to Pets Alive interactive animals and Smasher toys, ZURU offers award-winning toys that deliver endless fun, creativity, and excitement for kids of all ages.

Why Kids Love ZURU Toys

ZURU is known for combining creativity, innovation, and surprise play. Kids love the thrill of unboxing mystery toys, caring for interactive pets, and collecting miniature replicas. With high-quality designs and engaging play features, ZURU toys provide hours of imaginative fun.

• Mini Brands surprise capsules and rare collectibles
• Interactive plush pets from Pets Alive and Little Live Pets
• Smasher toys, mystery eggs, and collectible surprises
• Creative toys that support storytelling and imaginative play
  

Mini Brands Surprise Capsules

Shop the hottest Mini Brands series with tiny everyday items, gold rares, and ultra-rare finds. Perfect for collectors, traders, and kids who love unboxing toys.

Pets Alive & Interactive Plush

Discover adorable, lifelike pets that move, talk, glow, and respond to touch. From dancing pets to purring kittens, ZURU’s interactive animals spark nurturing play and big smiles.

Collectibles & Mystery Toys

Blind bags, collectible figures, mystery eggs, and surprise-themed toys that deliver fun with every reveal.

Perfect Gifts for Any Occasion

ZURU toys make excellent birthday gifts, holiday presents, and surprising rewards for kids who love unboxing, collecting, and imaginative play.

Why Parents Trust ZURU

ZURU has built a global reputation for high-quality, innovative toys that inspire creativity and provide screen-free entertainment. Their toys are safe, durable, and designed to keep kids engaged.