A quick primer: what is Aphmau, and what are MeeMeows?
Aphmau is the on-screen name of Jessica Bravura, whose YouTube channel is one of the most-watched gaming channels for kids, built around Minecraft roleplay series and animated stories. If the names Aaron, Ein or "My Street" mean anything in your house, this is where they come from. The videos are kid-friendly in tone — lots of silly voices, friendship drama and cats. A remarkable number of cats.
That's where MeeMeows come in. MeeMeows are the collectible cat characters from Aphmau's videos: chunky little kittens, each styled around a theme — food, fantasy, magic, sea creatures. They're the heart of the toy line, and almost every Aphmau toy you'll see on a shelf is some version of a MeeMeow: vinyl figures, plush, and slow-rise squishies.
One thing worth knowing before you buy anywhere: the official Aphmau toys are made by Bonkers Toys under license from BluJay Studios. There is a lot of unofficial Aphmau-ish product floating around online marketplaces, so check for the Bonkers Toys name on the packaging. Everything in our Aphmau collection is the licensed line.
MeeMeows Mystery Surprise Figures (Series 1): the place to start
The Aphmau Mystery MeeMeows Surprise Figure is the core of the line and the easiest first purchase. Each sealed blind box holds one solid vinyl MeeMeows cat, roughly 2 to 2.5 inches long, with 8 characters to collect in the Series 1 assortment — including fan favorites like Donut Cat, Fairy Cat and Mermaid Cat. You don't know which cat is inside until the box is open, which is either the best part or the most negotiation-heavy part, depending on your child.
These are the hard figures, not the plush or squishy versions — sturdy, detailed, and the right scale for pockets, desk shelves and school-bag dioramas. They're rated ages 3 and up, and at $10.95 they sit comfortably in party-gift and allowance territory. One honest note from our stockroom: we carry a small number of these at a time, so if the Aphmau fan in your life has a birthday coming, don't sit on it.
A buying tip that trips people up: MeeMeows figures come in distinct waves, and the waves have different line-ups. This assortment is Series 1 (sometimes called Litter 1 — item 6121), the original assortment. Some marketplace sellers mix the waves together or label them loosely, so if your collector is chasing a specific cat, confirm the series before you buy.
The Mystery Squishy series, explained
The second pillar of the Aphmau line is the Mystery Squishy series: slow-rise foam MeeMeows sold in sealed mystery capsules. Where the vinyl figures are for display and play, the squishies are sensory toys — soft, squeezable, and satisfying to watch re-inflate. They're rated ages 4 and up, and like the figures, the character inside is a surprise.
The Mystery Squishy line has run through several themed waves, each with its own set of cats to collect. The newest is Series 5, the Bakery Collection — MeeMeows styled as baked treats, which is exactly as charming as it sounds. We'll be straightforward about availability: Series 5 is not yet available to order from us. It's on its way to our store, and when it lands it will appear in the Aphmau collection, so that page is the one to check back on. We'd rather tell you that plainly than let you click through to a page you can't buy from.
MeeMeows figures vs Mystery Squishy: which one for your kid?
Both are blind-box MeeMeows at a similar price, so the choice comes down to how your kid plays.
-
Pick the vinyl figures for collectors and displayers — kids who line toys up on a shelf, trade with friends, and care about completing a set. Vinyl survives being hauled around in a backpack, and the sculpts show off each cat's theme.
-
Pick the Mystery Squishy for squeezers and fidgeters — kids who are drawn to slow-rise toys, keep something in their hands during car rides, or already have a squishy collection going. The trade-off is durability: squishy foam will eventually show love marks that vinyl won't.
-
Age matters a little: the figures are rated 3+, the squishies 4+. For a three-year-old, the figures are the one to buy.
If you're genuinely stuck, start with a Series 1 figure. It's in stock now, it's the line's signature product, and it tells you quickly whether your kid is a one-cat kid or a collect-all-eight kid.
Ages, budget and how the blind-box part works
Ages: The figures are 3 and up (they're small — the packaging carries a choking-hazard warning, so keep them away from toddlers). The squishies are 4 and up. In our experience the sweet spot for Aphmau fandom is roughly ages 5 to 10, which maps neatly onto both lines.
Budget: Single blind boxes run about $11, which makes them reliable party gifts, reward-jar prizes and stocking stuffers. Because the character inside is random, duplicates are possible when you buy several — seasoned blind-box families treat doubles as trading stock rather than disappointments, and it's worth setting that expectation with your kid before the second box, not after.
Shipping: everything ships from our US warehouse in 1 business day, with free US shipping on qualifying orders. Blind-box singles are light, so they combine well with other small toys in one order.
In stock now: more picks for cat-loving collectors
Aphmau fandom is, at its core, cat fandom — and if your kid is into mystery cats, a few other lines we stock scratch the same itch while you wait on Squishy Series 5:
You can browse everything surprise-shaped in one place in our Mystery and Surprise collection.
Frequently asked questions
Can you tell which MeeMeow is inside the box?
No. The boxes are sealed, identical and deliberately unmarked — there's no weight trick or code we're aware of on this line. With 8 cats in Series 1, expect some doubles if you buy several.
Are Aphmau videos and toys okay for young kids?
The toys are rated 3+ (figures) and 4+ (squishies). The YouTube content is aimed at kids and is broadly family-friendly, though some roleplay series skew a little older in tone — worth a watch-along if your child is on the young end.
What's the difference between MeeMeows figures, plush and squishies?
Same cats, three formats: solid vinyl mini figures (display and play), plush (cuddling), and slow-rise squishies (sensory). The figures and squishies are the blind-box lines; this guide covers both.
Is Mystery Squishy Series 5 Bakery available yet?
Not from us yet — it's inbound. Check the Aphmau collection for when it goes live rather than trusting third-party listings, which often ship earlier series in Series 5 packaging.
How do I avoid fake Aphmau toys?
Buy from retailers who name the manufacturer. Official product says Bonkers Toys and BluJay Studios on the box. Listings with no manufacturer named, prices far below retail, or "Aphmau-style" wording are the ones to skip.
Will Series 1 figures be retired?
Blind-box waves do eventually stop being produced once newer series take over shelf space — that's normal for the category. If your kid is attached to the original 8-cat line-up, sooner beats later.
The short version
Start with the MeeMeows Series 1 Surprise Figure — it's official, it's in stock, and it's the toy the fandom is built on. Keep an eye on the Aphmau collection for the Mystery Squishy Bakery wave, and round out a gift box with a cat pick or two from the list above. If you're ever unsure whether something Aphmau-branded is the real thing, ask us — checking licenses is half our job.
🎄 The Holiday Toy Shop is open
Gifts sorted by price · Wish List savings · Free US shipping on $49+
Visit →
