Bluey Toys 2026: The Complete Guide to Plush, Mini Figures, Hair Accessories & More
The short version: We carry Bluey across five categories — plush & blind-bag figures, hair accessories, back-to-school sets, role-play toys and vehicles. Most items run $6–$28, everything is officially licensed by Moose Toys, and the blind-bag lines (mini figures, Fuzzies) are random-reveal, so multi-packs are the smart move if your kid wants specific characters.
Why Bluey toys are everywhere right now
Bluey doesn't need much of an introduction at this point — it's the most-watched kids' show in the country for a reason, and the toy line has kept pace with the show's popularity instead of trailing behind it the way a lot of licensed merch does. Moose Toys holds the license, and the range spans toddlers through early elementary — soft plush for the youngest fans, blind-bag collectibles for kids who like to hunt for specific characters, and practical stuff like backpacks and school supplies for the back-to-school crowd.
The full Bluey lineup at Increditoyz
Plush & mini figures
This is the biggest category we carry. The 8-Inch Plush Assortment (Series 13) is the classic huggable option — soft, character-accurate, randomly selected style. For collectors, the Series 2 Surprise Mini Figures are sealed blind bags (available as a single or a 5-pack bundle), and the Bluey Fuzzies are flocked collectible figures sold as a 2-pack surprise or a 3-pack bundle. If your kid is specifically after Bluey's school friend Lila, we also carry the Bluey Friends Lila 6.5" Plush on its own.
Hair & style accessories
The Bluey Hair Accessories Set is a complete styling kit — charm bracelet, hair bows, a brush, snap clips and elastics — and it's consistently one of our best sellers for birthday gifts and party favors alike.
Back to school
Two options here depending on how much your kid needs. The Bluey 16" School Backpack & Lunch Bag Set comes with an 11-piece accessory bundle (folders, notebook, stationery) for the full first-day-of-school kit. If they already have a bag and just need supplies, the Bluey 11-Piece School Supply Set covers the pencil case, folders, notebook and lanyard on its own.
Role-play & vehicles
The Bluey Chikit Chikit Pretend Camera Toy lets kids take pretend photos the way Bluey does on the show, and comes bundled with photo cards, a headband and a squishy toy. For imaginative play with a bit more scale, the Bluey Adventure Vehicles 3-Pack (Pizza Girls car, Granny car and the 4WD, each with a figure) covers the Series 13 vehicle lineup.
Seasonal
We also carry the Bluey Booey Halloween Vampire Mini Figure with a mini trick-or-treat bag — a fun stocking-stuffer-style pickup while it's in season.
How the blind-bag figures work
The Series 2 Mini Figures and the Fuzzies are both sealed, random-reveal blind bags — you don't know which character you're getting until you open it. That's the format working as intended, but it does mean single boxes can duplicate. If your kid is chasing a specific character, the 5-pack (mini figures) or 3-pack (Fuzzies) bundles give better odds of landing something new in every box than buying singles one at a time.
Which Bluey item should you buy?
First Bluey toy, any age 3+? The 8-Inch Plush Assortment. Soft, immediately recognizable, and the safest bet if you don't know the show well yourself.
Birthday party favor or class prize jar? The single Series 2 Mini Figure or a single Fuzzies pack — low cost per unit, and the blind reveal is part of the fun at that price point.
Confirmed superfan who already has the plush? The Hair Accessories Set or the Chikit Chikit Camera — accessories and role-play items are what fills out a collection once the basics are covered.
Shopping for back-to-school? The full Backpack & Lunch Bag Set if they need the bag itself; the School Supply Set alone if they don't.
Shop the Bluey lineup
Bluey 8" Plush Assortment — soft plush, character randomly selected, $14.95.
Bluey Series 2 Mini Figure — single blind bag, $5.95. Also available as a 5-pack bundle.
Bluey Hair Accessories Set — charm bracelet, bows, brush & clips, $11.95.
Bluey 16" Backpack & Lunch Bag Set — full back-to-school bundle, $27.95.
Bluey Chikit Chikit Camera Toy — pretend camera role-play set, $16.95.
Bluey Fuzzies 2-Pack — flocked surprise figures, $9.95. Also available as a 3-pack bundle.
Bluey Friends Lila 6.5" Plush — $16.95.
Bluey Adventure Vehicles 3-Pack — Pizza Girls car, Granny car & 4WD, each with a figure, $44.95.
Frequently asked questions
Are these officially licensed Bluey toys?
Yes. Everything in our Bluey lineup is made by Moose Toys under official license. Increditoyz carries licensed product only.
What age are Bluey toys for?
Moose Toys rates most of the line 3+. The plush and role-play items work fine for younger siblings too.
Are the mini figures and Fuzzies really random?
Yes — both are sealed blind-bag formats. You can't choose or feel which character is inside. Multi-packs give better odds of avoiding duplicates than buying singles.
What's included in the Hair Accessories Set?
A charm bracelet, hair bows, a brush, snap clips and elastics — a complete styling kit in one box.
Is the backpack set full-size?
Yes, it's a 16-inch backpack with a matching lunch bag and an 11-piece accessory bundle (folders, notebook, stationery).
Is the Halloween Booey figure a limited seasonal item?
It's part of our seasonal rotation, so stock is more limited than the core lineup — grab it while it's listed if that's the one you want.
Bottom line
Bluey is the rare licensed line where the toys are as well-made as the show is well-loved. Start with the plush if you're new to the fandom, add the blind-bag figures once your kid starts asking for specific characters, and round it out with hair accessories, back-to-school gear or the camera toy depending on what they're into. Everything above ships from Increditoyz.
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Written by Casey Marlowe, Increditoyz's toy & collectibles editor.
